Temple Alumna Rashonda Harris Explains the Importance of DEI and How Others Can Help Lead the Change
As one of the disproportionately small number of women of color in leadership, Rashonda Harris, FOX ’12, ’16, stood out like a purple sheep. She has since given the phrase a special meaning and used her business, Purple Sheep Consulting, to champion DEI in collaboration with global organizations.
Rashonda Harris, FOX ’12, ’16, is an educator, research administrator, DEI champion and owner of the award-winning business Purple Sheep Consulting. Purple Sheep Consulting helps research administration clients advance diversity, equity and inclusion (DEI) through training, education and development. By strengthening the practice of research administration, encouraging diverse perspectives and creating welcoming creative spaces for new ideas, Harris is making a bold impact on the future of global scientific research and a bright future for the next generation.
We sat down with Harris to discuss her journey from college to career, the importance of DEI and how to implement it.
Q&A
Answers have been condensed for clarity and conciseness.
Can you tell us about your path at Temple?
I got my human resource management BBA in 2012 with a minor in information systems and an HR people first certificate. I took a year off and then started my MBA at the Fox School of Business. I was recruited to work at Emory University in Atlanta, Georgia, so I relocated there with my family while finishing the program. While attending Temple, I was also a wife and mother, so I couldn’t join as many extracurriculars as I wanted. But I’m happy to say, as an alumna, I’ve given back and stayed active with the Temple community. I’m currently a board member of the Temple University Black Alumni Association. It’s extremely rewarding, and I’m proud to be Temple Made.
What did you do after graduation?
I built a portfolio of projects as a research administrator and DEI champion and became an adjunct faculty member for the research administration master’s program at Johns Hopkins University. Research administration is the administrative support of scientific research. We make sure researchers get awards to study everything from mathematics and engineering to disease and illness, and the awards are spent in compliance with the sponsors’ expectations.
How does Purple Sheep fit into your story? When and how did you get the idea?
My consulting business was influenced by the prejudice I faced as a young Black woman in leadership. After I received my first promotion, my co-workers talked about me like I wasn’t there. They mentioned my race and questioned my qualifications. Examples like this and other micro- and macroaggressions I faced made me want to be the Purple Sheep. I wanted to be a champion for others and a leader of change.
The business name is a product of my thesis, The Invisible Purple Sheep: An exploration into the invisibility of Black women in higher education leadership. A Purple Sheep is a person from a marginalized group that refuses to be overlooked or unseen. They do not blend in with white sheep, but they’re not ostracized like black sheep. They stand out because they are a force to be recognized. Purple is also meaningful because it represents royalty, hope and positivity.
How did you create your business?
I started consulting in 2008. It was my hobby, but I decided to create my firm after getting my edD so I could have a real business that would support me when I retire. But I had a conversation with a client about starting it after graduation, and he replied, “I will be your first customer if you start now.” That day, July 22, 2022, I applied for my LLC, and Purple Sheep came into existence.
What was the biggest obstacle you needed to overcome when starting?
The unknown. Learning what you don’t know about being a small-business owner can be challenging. But I’m also learning about my clients and how to support all their needs. One thing that sets Purple Sheep Consulting apart is we aim to leave you whole. Our tagline is we aim to inspire, not compete because when we complete the job, we want the client to have everything they need to become stronger and not need to keep coming back.
You mentioned earlier you were proud to be Temple Made; what does that mean to you?
Studying real-world case studies and learning how to adapt and be agile in business were my biggest takeaways from my program. I kept many lessons I learned during my MBA projects in mind when creating my business. But being Temple Made says more than your degree. Temple represents Philadelphia’s greatest strengths. As a native Philadelphian, I can speak to our community’s ability to persevere, adapt and overcome. So, when you’re Philly Made and Temple Made, you can rise to the top in any situation; you’re strong and a cut above the rest.
For those who don’t know, what does “diversity, equity and inclusion” mean?
DEI is about creating safe and inviting spaces for everyone and respecting each other for our individuality and unique, valuable contributions. Equity is equality, in a manner that allows everyone to succeed. For example, if we are 5'5" and can’t reach something, but someone 6'2" can, that’s not equitable. We would need a stool to level the playing field to bring opportunities to everyone. Inclusivity means actively being included. Take this analogy: Equity is being invited to the dance, but inclusion is being asked to dance. I take that further by adding belonging, which means making sure I feel like I belong, so I’m comfortable enough to dance, i.e., playing a song I can relate to.
What are some basic steps to achieving DEI or “making sure everyone can dance”?
There’s not one broad stroke for everyone. Each place must be assessed to understand its culture. First, look at your demographics. Is it predominantly one thing? Do you see trends or patterns within it? For example, research administrators used to be called research administrative assistants. It was seen as a woman’s job, so it was mostly women, and most were minorities. But leadership comprised predominantly whites, and executive leadership comprised only males. We want to see equal roles or opportunities. It will never be exactly level, but if you see one demographic trend, you must assess why and what needs to change.
Firstly, we need to ensure there aren’t requirements that exclude people. One of the most basic steps is finding ways to de-identify. Many people do not want to list their nationality or ethnicity because people are often grouped into buckets that they may not fit. Not listing or requiring those demographic categories may give you more diversity because more people feel they can be who they are rather than a checkbox.
Another way is to make sure you are inviting others from broader pathways. Are you diverse in where you’re recruiting? Are you running ads where different underrepresented groups can find them, so they feel invited?
Additionally, make sure your staff understands the importance of pronouns and respects the diversity of how people identify themselves so that people can feel welcome. It’s about training, education and awareness.
What are the long-term consequences if companies ignore DEI?
Those who ignore DEI will see poor retention and recruitment and a change in their reputation. One of the DEI trends I’m constantly seeing is the younger generations’ effects on the workforce. In five years, the workforce will predominantly be Gen X, Gen Z and Millennials, and the younger generations will not stand for nondiverse work environments. They want to see justice and equality for everyone and pick their employers and favorite brands with this in mind. If you have poor DEI and do not adjust your views and approach, you will be left in the past.
Some people misunderstand DEI and view it as anti-white when it’s not; it’s allyship. Allyship is using your privilege to help others who are less privileged. Some are shocked to hear this, but it’s often challenging for minorities to get the same opportunity as white people. There’s a video that explains this; teens lined up for a race, but beforehand, they are asked to take a step forward if they had a tutor, a college fund, went to a private school, etc. When they were finished, most minority kids were in the back, but the white kids had a head start. This demonstrates why there is importance for DEI and allyship. Unfortunately, the United States is based in systemic racism. The systems are made in favor of whites because that’s how they were structured. The only way that you can change that is to deconstruct it by intentionally putting out initiatives to level the playing field.
What advice do you have for future allies and DEI advocates who aren’t sure where to start?
Whenever you see the need, ask how you can help. Never assume what people need. Ask what the needs are, and then see how you can accommodate them. If I notice someone is hungry, I won’t assume they want steak; I will ask what they want to eat.
That’s great advice. What’s on the horizon for you and Purple Sheep?
I’m completing my doctorate in organizational learning and change this year. I also work with the National Council of University Research Administrators (NCURA), which invites me all over to teach. One of my favorite experiences has been learning at the University of Melbourne in Australia. That was exciting, so I’m looking forward to more experiences learning and teaching abroad.
I also want to offer 12-week DEI certificate programs. These cohorts will be able to start their own DEI initiative in whatever space they want. Then I want to do six-week boot camps where I teach the need for DEI and the basics to achieve it while empowering those who want to be a part of the change.
I’m also passionate about mentoring because as a Black woman, I did not have a mentor. I now have a group of people I’ve come to respect and love throughout my career because they’ve given me advice and guidance. But underrepresented groups did not historically have this resource or professional development. I created Black Women Who Mentor for this reason. My program pairs minorities with other minorities to set career goals and plans to meet them. Having a mentor who has faced similar battles creates a dynamic relationship of mutual growth and understanding because they have reached your desired destination from the same starting point.
Purple Sheep Consulting offers everything from research administration and mentoring to diversity, equity, and inclusion and more.
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