Stuck on Philly: How a Voting Sticker Kickstarted Katie Fish's Career
What began as a class assignment has become an enduring symbol of Philly pride. For Katie Fish, TYL ’21, designing the city’s iconic voting sticker was just the start of a career rooted in Philadelphia.
By Eddy Kosik
Five years ago, Katie Fish, TYL ’21 submitted her prize-winning design for Philadelphia’s “I Voted” sticker to a contest being held by the Philadelphia City Commissioners and the Philadelphia School District. The city chose her design and continues to deploy the sticker each election. “It’s still surreal,” Katie said. If you know where to look, however, you can see Katie’s designs year-round. From wine labels at DiBruno Bros. to tote bags for Rival Bros., Katie’s work is woven all throughout the city. “I really love it,” Katie said. “It makes me feel at home.”
Earlier this year brought a shift when Katie’s role, along with the entire in-house design team, was eliminated from South Philly design studio Mellow Gold, where she had been since 2021. Despite the setback, Katie is optimistic about her future and eager to continue the work of designing for the city's local businesses. “Philly has given me so much,” Katie said. “It makes me happy to be able to give that back.”
Katie's "I Voted" sticker.
Katie's "I Voted" sticker.
The following Q&A has been condensed for clarity and conciseness.
How is it seeing your voting sticker still in circulation years after winning the contest in 2020?
It's a super surreal feeling. I love to go for a walk on voting day with my dog. We walk a few miles around the city, and just seeing everybody wear it so proudly makes me so happy. Philly has given me so much that it makes me happy to be able to give that back. I feel like I’m incognito when I walk around and look, because I’m not the type to be like, “Hey, I made that!” My parents actually happened to visit on an Election Day and that was quite the experience. Every single person they saw with the sticker, they were like, “Hey, she did that sticker!”
Katie's "I Voted" sticker with Philadelphia City Hall in the background.
Katie's "I Voted" sticker with Philadelphia City Hall in the background.
Katie Fish, second from left, with former Philadelphia City Commissioner Al Schmidt (to her left) and current Commissioners Lisa Deeley and Omar Sabir.
Katie Fish, second from left, with former Philadelphia City Commissioner Al Schmidt (to her left) and current Commissioners Lisa Deeley and Omar Sabir.
Do you feel that the sticker helped launch your career into graphic design?
The sticker has been an amazing conversation starter. It’s definitely opened a lot of doors for me, and made my name stand out. But really, it’s the Graphic and Interactive Design BFA program at Tyler as a whole that has helped so much. [The professors] cared about your mental health. If you weren’t coming to class, they wanted to know why you weren’t coming to class; was it because of your work or something more personal? They wanted to know how they could help. I was very shy at the time. Especially after I won the contest, they really taught me how to network and put myself out there. I only applied to the contest because it was an assignment. They just set you up to be the best designer you can be, especially in Philadelphia.
My professors taught me how to network and how to get a portfolio together. They shaped my life in ways that I never could have expected. The job that I ended up getting right after graduating at Mellow Gold Studio in South Philly, [the owners Laura and Daniel Abraham] almost exclusively hired people from our program. Everyone I worked under, everyone I learned from, even after college, were still stemming from Tyler.
You actually designed the sticker for a class called The Hatchery at Tyler, right?
That was Bryan Satalino’s class, yeah. During that class, they reached out to local people who needed design work, who needed help, and allowed us to get those real-life experiences. We also worked with The Wardrobe in that class, which is a clothing center for women and men who are looking to apply for jobs, and they go there and get fitted for a professional wardrobe. It’s all donation-based; they’re an incredible nonprofit. We worked with them, had maybe six meetings with them throughout the semester and then at the end they took six pieces to create their rebrand.
It sounds like you had a bridge from Tyler out into the professional world.
Yeah! And I’ve worked with nonprofits like The Wardrobe; I’ve worked with different restaurants around Philadelphia: DiBruno Bros., Rival Bros, Middle Child, just iconic Philly brands. I’d been lucky enough to have a full-time job at Mellow Gold since the June after I graduated from Tyler. Mellow Gold just had to close their in-house design department this past June, but working there was just such an experience because it was always a very small team. When I started working there, there were two women from Tyler, Grace O’Leary, TYL ’17, and Jackie Jensen, TYL ’18. Jackie was actually an adjunct professor at Tyler. Working on such a small team with them, I really got the opportunity to do a lot more than I would have been handed if I had gone to a bigger company. And it was just a lot more local, just Philadelphians making really cool stuff.
Case Study #1: DiBruno Bros.
"I worked with an art director [at Mellow Gold], the owner Daniel Abraham, who had a real talent for finding the coolest clients. We worked with Sande Friedman, who runs the wine program at Di Bruno Bros. They had already started a numbered wine label series before I joined, one through five. I helped pick the colors for five, but I can’t really call it my own work. I got to design labels six, seven, eight, and ten. As we went along, Sandy let us have more freedom and fun with it."
"Here’s number six: a collaboration with Red Newt Cellars, so there’s a little red newt on the label."
"I love doing all different styles, and that was super encouraged in our program. Something they said in our program was that an illustrator has one style, but a designer has to be able to work in a lot of different styles. This was a really great example of that."
"From there, the series just kept getting more and more fun."
"This one is with Galen Glen, a winery in Pennsylvania. The work was mine, but the art direction came from my boss, who was an incredible art director with a great sense of style. She really helped me develop my own voice as I worked there. "
"Looking at my work from college compared to now, I’m very proud of how far it’s come."
"This one’s my favorite. It was based on the Italian Market neighborhood."
"I added details like a trash can on fire. In the process, I learned so much about Philadelphia. I live in Point Breeze, about a 20-minute walk from the market, so I’d walk around, get a feel for the culture, do some doodling."
Case Study #2: Middle Child
"My coworker AJ made this case study, but I did all of the branding. The owner had us play around with hand-done type, so I got to do everything by hand, just like the 'I voted' sticker."
"With my lines in the “I voted” sticker, I was just such a perfectionist. Everything was straight and neat. I really learned to break out of that here and have some fun."
Case Study #3: Breezy's
"This is my baby. You might recognize the outside of the building. It’s on Washington Avenue. The owner wanted to open a European-style grocery store, so he came to us. I actually got to lead this project. It was my second year working there, one of the first that I got to lead. I designed the whole facade. It was so, so, so much fun."
"We started with the concept of 'Easy Breezy,' referencing Point Breeze as well as the intention of the small deli and market. The client wanted it to be an effortless experience for customers: a place to grab a smoothie on the way to work, swing by for a fresh and delicious hoagie for lunch, or just somewhere you could always find local favorites in stock."
"Similar to the 'I Voted' sticker, what fueled me throughout the design process was any joy my work could bring to the local community. As someone who can now call this city home, it brings me so much pride to connect with and contribute to the lives of Philadelphians through design."
When your sticker was released five years ago, you mentioned in interviews that Philly felt like home to you. At that point, you’d only been in the city for a few years. How has your connection to the city changed since you’ve become involved with all these local businesses?
I really love it. My work is just woven throughout the city; it makes me feel at home. The “I Voted” sticker was one of my biggest achievements, but it also really was just the very beginning of my career. It feels like family; I love bringing my parents out to see projects that I’ve worked on. Sometimes they even recognize my name and bring out appetizers or free drinks. It’s so cool to feel like I’m a part of that community.
Katie Fish led the team designing for Breezy's Deli and Market (2235 Washington Avenue.) The illustrations on the wall are all hers.
Katie Fish led the team designing for Breezy's Deli and Market (2235 Washington Avenue.) The illustrations on the wall are all hers.
Do you remember the moment when you realized that design was your career path?
I have always been artistic, but more so drawing and painting. I was actually afraid of Adobe and all those programs. But then they offered a graphic design class at my high school, and I said, okay, let me just try it. I ended up really loving it. I was able to combine my technical and artistic abilities with design. The deal-breaker for me was when I visited Tyler. They had a junior restaurant show every year. During junior year, you design a fake restaurant from start to finish. One kid had a Mexican restaurant with fake little chips with the menu items printed on them. I walked in, looked at all the projects and thought, “This is what I want to do. This is so cool.” It was great finding really cool, different ways of presenting information.
A design case study that Katie and her team at the design studio Mellow Gold completed for Middle Child, a deli and restaurant in Fishtown.
A design case study that Katie and her team at the design studio Mellow Gold completed for Middle Child, a deli and restaurant in Fishtown.
What is your relationship to Temple and Tyler now?
I’m still friends with a lot of the people that I graduated with. I haven’t been as involved as I’d like to be with the school. Every year, they have a networking event for the graduating class, and I always try to make it to that. It really does feel like a family reunion every time.
What advice would you have for current students following in your footsteps?
Follow your gut. It’s gotten you where you are. Keep trusting yourself. I applied to the Main Campus [Programming] Board when I was at Temple. I didn’t know anybody at the organization; I just saw that they had an open seat for a graphic designer, and I wanted to help. I actually ended up getting that position. Some of those people that I ended up working with ended up being some of my closest friends outside of Tyler and I got some incredible experience from that job as well. Just get involved, trust yourself and have fun.
Pennsylvania has statewide elections this year on Tuesday, November 4, 2025.
Visit Phila.gov's elections website to register to vote, find your polling place, check your voter registration status, and view the candidates and ballot questions. You can also find information for all of Pennsylvania at Vote.PA.gov.

